Shoebuy.com Coupon:Brown Shoe; Brown Shoe Forms Footwear Partnership With Music, Entertainment Superstar Fergie

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Grammy Award-winning singer, songwriter and actress Fergie can add one more credit to her lengthy list -- shoe maven. Brown Shoe (NYSE:BWS) (http://www.brownshoe.com/) has signed with the multi-platinum artist to create her namesake shoe brand, appealing to fashionistas and Fergie fans alike.

"I have always loved fashion because it's a great way to express your mood. And I'm definitely a shoe lover," said Fergie. "The right pair of shoes can change the feel of an outfit, and even change how a woman feels about herself. A woman can wear confidence on her feet with a high stiletto, or slip into weekend comfort with a soft ballet flat."

Brown Shoe product developers are collaborating with Fergie to capture her style sensibilities in a debut collection for spring 2009. Retailers can take a sneak peek at early designs at the June 2008 Fashion Footwear Association of New York (FFANY) shoe show. Plans for the launch of Fergie footwear include a dedicated web site and personal appearances.

"We envision the Fergie consumer as a woman who is chic and fashionable, loves to wear the latest trends, and looks for distinctive details when shopping for shoes to add to her already considerable collection -- much like Fergie herself," said Brown Shoe Wholesale President Gary Rich. "Women around the globe know and love Fergie for her music and her bold style. Through this footwear partnership, we can establish another way for Fergie to connect with her fans."

The partnership was facilitated by Fergie's marketing agents at Wilhelmina Artist Management. "When representing a talent like Fergie, who was the biggest selling female artist of the past year, we have one mandate, and that is to find partners and brands that are the most successful in their category and representative of the true essence of the artist," states Sean Patterson, President Wilhelmina Artist Management. "With her sense of style, her talent, and her core interests, we are pleased to partner Fergie with Brown Shoe."

Fergie is a three-time Grammy Award winner with four number one singles, including three from her six million-selling debut solo album The Dutchess. She was named Best Pop/Rock Female Artist at the 2007 American Music Awards and Best Female Artist at the 2007 MTV Video Music Awards, and performed at the 50th Annual Grammy Awards in February. Fergie's recent projects include a song for the Sex and the City: The Movie soundtrack, "Labels or Love," which features the television show's recognizable theme music, and a collaboration with rapper Nelly. In addition to the movie soundtrack, "Labels Or Love" will also be one of four bonus tracks on the deluxe new edition re-release of The Dutchess.

Brown Shoe's roster of entertainment brand partners includes legendary musician Carlos Santana, country music superstar Reba McEntire and television personality Gretta Monahan.

Shoebuy.com Coupon:Boots With Soul

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Irish Setter has developed a womenspecific Ladyhawk hunting boot line, giving women superior fit, comfort and performance and benefitting the Breast Cancer Research Foundation.

The Ladyhawk boot is based on a shoe mold specifically shaped and detailed to provide superior fit for women. From a lower volume heel cup and adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for the serious sportswoman.

In other words, Irish Setter didn't just take a man's boot and put some pink camo on it - they completely refit the line for women.

The limited edition La- dyhawk features abrasion- resistant pink camo and brown leather with a camo- wrapped EVA midsole. Irish Setter is also in- troducing an en- tire women's Ladyhawk hunting boot line in standard finishes.

The Irish Setter Lady- hawk series consists of three 7" boots with ScentBan and UltraDry waterproof membranes. There is a non-insulated version with Realtree Ail-Purpose HD nylon and brown leather, and a version with 600 grams of Thinsulate Ultra insulation and brown-onbrown leather/nylon uppers.

A final version of the Ladyhawk is designed to keep women warm in the worst conditions with 1,000 grams of Thinsulate Ultra insulation in a Mossy Oak Break Up Camo/Brown leather package. The camo versions include a camo-wrapped EVA midsole. The boots are available in women's sizes Medium 5-11.

Five dollars from the sale of each Irish Setter Pink Camo boot and two percent of profits from the rest of the Ladyhawk line are donated to the Breast Cancer Research Foundation. Kudos to Irish Setter for creating a boot truly designed for women, and for supporting a worthy cause.

Shoebuy.com Coupon: Tips For Cold Weather Runner

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Running in winter requires two things: proper clothing and common sense. (OK, non-participants will argue that running outside in frigid conditions on bad footing when it's often dark is proof positive that common sense has nothing to do with this, but that's another issue.)

"It's all about preparation," said Mike McCollow, owner of Gear Running Store, 4406 France Av. S., Edina. "If you've lived here long enough, you realize that you can handle anything if you prepare properly."

Wearing the right clothing will help keep you healthy, and following a few winter-running procedures will help keep you safe. Should you fail to heed this advice, experts warn, you could be headed for "a Pat Miles."

Miles, the former Twin Cities TV anchor and radio host, is the stuff of urban legend when it comes to winter-running horror stories. While running around Lake of the Isles on a snowy day, she slipped on the ice and broke 11 bones in her ankle. Lore has it that she sprawled there for hours, waiting for help. In fact, it was about half an hour, but that's still plenty long, especially with the extent of her injuries.

"My foot had flipped over backwards so my toes were pointing the wrong way," she said. "I went into shock."

Whether you are going out for a long-distance run or just a quick jog around the neighborhood, here are some helpful tips to help you put in miles rather than pull a Miles:

-- Borrow the buddy system from swimming. Many people find that exercising with a partner has advantages under any circumstances, but pairing up with another runner has added safety benefits when you're dealing with treacherous footing.

-- Keep in touch. If your schedule dictates that you must run alone, keep other people informed. Carry a cell phone. Tell a family member the route you'll be running, and advise them when you expect to return. The latter is especially important if the lengths of your runs vary widely, from half an hour one day to two hours the next.

-- Carry ID. It doesn't have to be fancy. An index card on which you've written your name, address and phone number is enough.

-- Make a scene. With winter's short days, a lot of running is done in dusk or darkness, and when it comes to being seen in the dark, subtlety is not a plus. Start with light-colored clothing, and then add a reflective vest; don't assume that the small reflective strips on your running shoes or shell are enough to keep you safe. Many experts recommend carrying a small flash light. Running stores sell head lamps that resemble miniature versions of the ones miners wear. Not only will the light help catch the attention of drivers, it comes in handy when you need to navigate poorly lit stretches of sidewalks. Another helpful device: Small blinking lights like you see on bicycles.

-- Assume that drivers don't see you. Most of the time, you'll be right. Keep in mind that winter drivers face challenges of their own, from frosty windshields to cold fingers. Even in broad daylight, their concentration is likely to be more fragmented than it would be in summer.

-- Be extra vigilant. Your concentration is stretched thinner than usual, too. Instead of looking around, enjoying the scenery and being aware of what's in their periphery, winter runners spend a lot of time focusing on the terrain on which they are about to step. Furthermore, hats, earmuffs, scarves, hoods and face masks all interfere with your ability to sense what's going on around you. The car you hear approaching from behind in July can sneak up on you in December.

-- Think "wick." For clothing, you want fabrics that will draw the sweat away from your body, a process called wicking. "The No. 1 rule when running in the winter is don't wear cotton," said Robin Brandt, manager of the Uptown Running Room, 2801 Hennepin Av., Minneapolis. "It act likes a sponge and traps all your sweat next to your body. And you do sweat when you run in the cold." In fact, the average person generates so much heat that, as a rule of thumb, experts recommend dressing as if it's 20 degrees warmer than the actual temperature.

-- If the shoe fits, keep wearing it. Although running stores sell special shoes for winter running, most of them don't consider them a priority. "Runners are particular about their shoes," Brandt said. "Instead of buying winter-running shoes, buy winter-running socks, which have the same properties of blocking out the wind and are waterproof." Kurt Decker, the store manager at Gear, agreed. "Some people switch to trail shoes in the winter, but you're fine sticking to your regular shoes," he said. If you're worried about ice, you can buy slip-on rubber covers that have little carbine tips on the soles. "We sell a lot of them to people who use them for walking," he said.

-- Keep moving forward. "The hardest part about running in winter is just getting out the front door,

Shoebuy.com Coupon:Safety tips for cold-weather runners

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If the shoe fits, keep wearing it. Although running stores sell special shoes for winter running, most of them don't consider them a priority. "Runners are particular about their shoes," [Robin Brandt] said. "Instead of buying winter-running shoes, buy winter-running socks, which have the same properties of blocking out the wind and are waterproof." Kurt Decker, the store manager at Gear, agreed. "Some people switch to trail shoes in the winter, but you're fine sticking to your regular shoes," he said. If you're worried about ice, you can buy slip-on rubber covers that have little carbine tips on the soles. "We sell a lot of them to people who use them for walking," he said.

-- Make a scene. With winter's short days, a lot of running is done in dusk or darkness, and when it comes to being seen in the dark, subtlety is not a plus. Start with light-colored clothing, and then add a reflective vest; don't assume that the small reflective strips on your running shoes or shell are enough to keep you safe. Many experts recommend carrying a small flash light. Running stores sell head lamps that resemble miniature versions of the ones miners wear. Not only will the light help catch the attention of drivers, it comes in handy when you need to navigate poorly lit stretches of sidewalks. Another helpful device: Small blinking lights like you see on bicycles.

Shoebuy.com Coupon:Brown Shoe buys rights to new name

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The Clayton-based shoe retailer and wholesaler will be able to rename its 23 local stores as Famous Footwear after 15 years of using the Supermarket of Shoes name locally in order to avoid a trademark showdown, according to a deal signed Friday, Brown Shoe, with sales of $2.47 billion last year, has acquired the rights to the Famous Brand Shoes name from Famous Brand Shoes Inc., a private company based in University City. The companies declined to disclose financial terms of the deal.

The value of the deal rests in Brown Shoe's new ability to extend its Famous Footwear brand into the St. Louis area. The Famous Footwear division had 999 retail stores in the U.S. and Guam as of Feb. 3, and accounted for more than half the parent company's sales last year. Famous Footwear's business is based on brand-name, lower- priced footwear.

Local Supermarket of Shoes stores will be renamed this month, and the upcoming opening of a new Famous Footwear store in Dardenne Prairie will bring Brown Shoe's St. Louis area Famous Footwear stores to 24.

Famous Brand Shoes stores in the St. Louis area will be renamed as EJ's Designer Shoe Outlet. Famous Brand Shoes has been renamed EJ's Shoes Inc., according to a filing with the Missouri secretary of state. Bob Brennan, chief financial officer of EJ's Shoes, said the effect of the change should be light.

Shoebuy.com Coupon:How To Buy the Best Walking Shoes

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The best walking shoes are the ones that fit your feet best for your style of walking.
Difficulty: Average
Time Required: 15 minutes

Here's How:
The Best Walking Shoe Store: Find a local running shoe store that caters to serious runners and walkers and takes the time to fit people right.

Test Drive The Walking Shoes: Go out and walk your usual distance, to give your feet a chance to swell in your shoes as they will when walking.

Socks: Wear a pair of the socks you will be wearing with the shoes, so that you are trying them with the same thickness, padding, etc.

Bring Along Your Old Walking Shoes: Wear or bring along your present pair of walking shoes so the clerk can see how they have worn.

Give Vital Stats: Tell the clerk your usual distance, speed, and frequency of walking.

The Right Size: Ask for shoes that are a size to a size and a half larger than your dress shoes.

Twist The Shoes: Twist the shoe. It should be flexible rather than rigid.

Bend the Shoes: Bend the toe towards the heel - the shoe should flex at the ball of the foot, not the middle of the foot.

Rock the Shoes Place the shoe on a flat surface. When you poke the toe down, the heel should rise off the surface.

Are the Shoes Flat?: The heel should not be much higher than the sole at the front of the foot.

No Flare: The heel should not be flared. Runners need flared heels because they land mid-foot, but walkers land on the heel and a flared heel just gets in the way.

Lace Shoes for Fit: Have the clerk assist you in lacing it for the best fit and heel retention.

Walk and Observe: Walk with the shoe at your regular walking pace. See how it feels, ask the clerk to observe for overpronation or other problems.

How Does the Fit Feel?: Your foot should feel uncramped with adequate room in the toe and no irritating ridges.

Don't Think You Will "Break Them In": Do not buy an uncomfortable shoe expecting it to get broken in.

Tips:
Walking Shoe Life Expectancy: Replace your shoes every 500 miles.
Rotate Your Walking Shoes: Buy a new pair of shoes after 300 miles and rotate it with your older shoe so you can recognize when the older pair has lost its cushioning and support.
Mix it Up: Some walkers like to alternate brands and styles of shoes to keep your feet and muscles from adjusting to one style. But others believe in sticking with one that works.

Shoebuy.com Coupon:Before You Buy Walking Shoes

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Your single required piece of equipment for walking is a pair a walking shoes. You need to take the time to select the right walking shoes for your feet, which means getting fit by an athletic shoe expert, not just buying what is cheapest or the most popular. You should also stray from the walking shoe aisle to the running shoe aisle, as the best features for walking are put into running shoes.

The Right Shoe For Your Stride
The type of shoe you need breaks down into a few major categories. Lightweight performance trainers are great all-around walking shoes for those who don't need motion control. If you walk very long distance, a cushioned shoe might be more comfortable. Stability shoes are for midweight people who do not have severe motion control problems, but who want a stable and durable shoe.

Motion Control for Overpronators
If you overpronate, and especially if you are a heavy person who overpronates, you may need the correction and support these firm and heavy shoes provide. Overpronators can prevent injury by wearing these shoes. Have your gait analyzed at the best running shoe store in your area to determine whether you overpronate and need motion control shoes.

Walking Shoe Fit
You must locate the best athletic shoe store in your area, the place where the serious runners go to buy their shoes. That is where you will find the fit experts who will take the time to fit you into the right shoes. Don't trust your walking comfort to a salesman who doesn't know pronation from prunes. Get fit right, and after that you can buy similar shoes online or from discounters.

Flat and No Flare
Walking shoes should not have a high heel, the heel should be no more than an inch higher than the sole under the ball of the foot. Walkers strike first with the heel and roll through the step, while some running shoes have a built-up heel for the runners who strike mid-sole. Walkers also do not need flared soles. These give some runners stability but get in the way for heel-striking walkers.

Flex
Walking shoes must be flexible or your foot will fight them as it rolls through each step, leading to shin splints. Twist them - they should twist. Bend them and they should bend at the ball of the foot, not in the middle of the arch. Set them down and poke the toe - it should rock as the toe should be slightly off the ground. If it passes these tests, it may be ok for walking.

Price
An appropriate pair of running shoes will cost from $60-90 US suggested retail. If the usual price is less, you are buying the mass market knock-off shoes without the comfort features. If you pay more, you are paying for style. Shop for sales and close-outs on the good shoes.

Going Fast
For racewalking, you will want the most flexible and lightweight shoe possible. Some of the performance trainer shoes work well for racewalking, but others turn to even more specialized shoes or even to custom shoes.