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The Clayton-based shoe retailer and wholesaler will be able to rename its 23 local stores as Famous Footwear after 15 years of using the Supermarket of Shoes name locally in order to avoid a trademark showdown, according to a deal signed Friday, Brown Shoe, with sales of $2.47 billion last year, has acquired the rights to the Famous Brand Shoes name from Famous Brand Shoes Inc., a private company based in University City. The companies declined to disclose financial terms of the deal.
The value of the deal rests in Brown Shoe's new ability to extend its Famous Footwear brand into the St. Louis area. The Famous Footwear division had 999 retail stores in the U.S. and Guam as of Feb. 3, and accounted for more than half the parent company's sales last year. Famous Footwear's business is based on brand-name, lower- priced footwear.
Local Supermarket of Shoes stores will be renamed this month, and the upcoming opening of a new Famous Footwear store in Dardenne Prairie will bring Brown Shoe's St. Louis area Famous Footwear stores to 24.
Famous Brand Shoes stores in the St. Louis area will be renamed as EJ's Designer Shoe Outlet. Famous Brand Shoes has been renamed EJ's Shoes Inc., according to a filing with the Missouri secretary of state. Bob Brennan, chief financial officer of EJ's Shoes, said the effect of the change should be light.
The Clayton-based shoe retailer and wholesaler will be able to rename its 23 local stores as Famous Footwear after 15 years of using the Supermarket of Shoes name locally in order to avoid a trademark showdown, according to a deal signed Friday, Brown Shoe, with sales of $2.47 billion last year, has acquired the rights to the Famous Brand Shoes name from Famous Brand Shoes Inc., a private company based in University City. The companies declined to disclose financial terms of the deal.
The value of the deal rests in Brown Shoe's new ability to extend its Famous Footwear brand into the St. Louis area. The Famous Footwear division had 999 retail stores in the U.S. and Guam as of Feb. 3, and accounted for more than half the parent company's sales last year. Famous Footwear's business is based on brand-name, lower- priced footwear.
Local Supermarket of Shoes stores will be renamed this month, and the upcoming opening of a new Famous Footwear store in Dardenne Prairie will bring Brown Shoe's St. Louis area Famous Footwear stores to 24.
Famous Brand Shoes stores in the St. Louis area will be renamed as EJ's Designer Shoe Outlet. Famous Brand Shoes has been renamed EJ's Shoes Inc., according to a filing with the Missouri secretary of state. Bob Brennan, chief financial officer of EJ's Shoes, said the effect of the change should be light.
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