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A Boston company recently launched a retail site it says is the largest on-line shoe store on the Internet.
The company is Shoebuy.com, and its goal is to become the leading seller of footwear on the Web. Company officials, who launched the site in midDecember, offer shoes from nearly 80 different manufacturers.
"There are places (in cyberspace) to buy shoes, but it's not an easy process," said co-founder and president Scott Savitz. "There are manufacturer sites that have only their shoes, or large retailers that sell many items in addition to shoes.
"Our research showed people want choices in shoes that can be easily found. Within 60 seconds the shopper can locate exactly what they are looking for - from casual to dress to athletic wear."
Company officials say buyers can search by brand, activity, department or gender.
The site's primary "buyer beware" caveat pertains to choosing the right size. The site comes equipped with a guide which explains how to make a given shoe "fit" comfortably.
Shoebuy, which is privately funded, was founded in April 1999. The site had its "hard launch" in mid-December, which means officials lost much of the holiday-buying season.
It is led by Savitz, who is president of the company. He is a former executive with BancBoston Robertson Stephens, where he specialized in originating loans for high-tech corporations.
Other founders include chief executive officer William Pryor, a former executive at McGraw-Hill Construction Information Group; and Chief Financial Officer Craig Starble, former managing director for global treasury at BankBoston.
Company officials say they will have 25,000 individual items for sale by spring.
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