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A survey by Discount Merchandiser shows that managers find coupons still generate traffic. Moreover, many managers find rebates to be a nuisance because of the time it takes for the consumers to get their money. Rebates give the customer extra savings, but people are not getting their money back from the manufacturer within a reasonable amount of time. With a rebate service, all the rebates for a promotion come in at one time. This service helps control rebates tremendously. Generic or in-house rebates are copies of original manufacturers' rebates that can be used when the original supply runs out. With rebates, stores can advertise several different items and bring them all down to one price point. With coupons, customers can see the results immediately. However, coupons cost the manufacturers more money. Some in-store coupons bring in more customers than manufacturers' coupons. Stores try other promotions to generate sales and bring in more customers, including prize give-aways and promotions of certain items.
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