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According to a recent poll, 61% of consumers in America report using more coupons now than ever before in their lives. 78% of Americans are using coupons to avoid changing their lifestyles or cutting items from their shopping lists. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods companies such as Clorox, General Mills, Johnson & Johnson, Kimberly-Clark, and Kraft Foods as well as over 100 grocery retailers including Kroger and Safeway.
With the economy driving more shoppers to search out savings, interest in online coupons has spiked, helping spur record growth for Coupons.com in 2008. The world leader in digital coupons more than doubled the amount of savings printed from the site and helped more than 38 million consumers print coupons. The Company also drove innovation in the printable coupon market with key product developments and partnerships.
"We believe shoppers will continue to seek out savings everywhere they can find them as the economy further tightens in 2009," said Steven Boal, CEO of Coupons.com. "With local newspapers struggling, many consumers will lose access to their Sunday coupons. As a result, household brand name companies are increasingly looking to deliver savings to those consumers online. Our goal in 2009 is to bring coupons to as many digital platforms as possible so that consumers can readily find savings in these difficult times." On the consumer front: In 2008, the amount of savings printed during the year grew 140% from $131 million to $313 million.
Over 38.6 million people used online coupons in 2008, according to Simmons Market Research Bureau.
The number of people who only use online coupons (do not clip newspaper coupons) grew 51%, according to Simmons Market Research Bureau.
According to a recent poll, 61% of consumers in America report using more coupons now than ever before in their lives. 78% of Americans are using coupons to avoid changing their lifestyles or cutting items from their shopping lists.
Coupons.com remains #1 amongst all sites in the Coupons/Rewards category, according to Nielsen NetRatings. On the brand marketing front: AdAge magazine called online coupons one of "the Bright Spots in 2009" and reported, "According to ComScore, coupon sites were the fastest-growing online category in November by traffic, up 32% from October to 35.6 million."
Coupons.com launched Brandcaster, the industry's first content relevant promotion serving network, now appearing on thousands of websites.
Coupons.com announced the results of the first Printable Coupon Consumer Pulse Survey, providing unique industry insights about coupon clippers.
The redemption rate for Coupons.com coupons remained approximately 17% on average vs. less than 1% overall for newspapers. On the business front: Coupons.com's Digital FSI network added well-known retailers such as Safeway, Kroger, CVS and Kmart.
The Company expanded the reach of printable coupons to include social networks through the launch of a Facebook application, television through the acquisition of CouponBug, local coupons through a Money Mailer partnership and mobile phones through a Yahoo! partnership. The Company recently acquired GroceryIQ, the number one selling lifestyle application for the iPhone, and intends to coupon enable the shopping list application in early 2009.
Internationally, Coupons.com printable couponing technology was launched in eight new countries, bringing the total to 14 including the United States, Canada, The United Kingdom, France, Spain, Italy, Germany, Belgium, The Netherlands, Sweden, Denmark, Finland, Norway and Australia.
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